How Do You Increase the Conversion Rates of Your E-commerce Business

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As an owner of an e-commerce business, you must be analyzing your website visitor data regularly. Have you ever wondered why the conversion rates are low? Out of the thousands of people visiting your website, why do only a few complete the purchase process? Why do a majority of them abandon the shopping cart midway?

The answer is simple. While browsing your e-commerce website, visitors are looking for credible information that convinces them about the benefits and value of purchasing your product or service. With the short attention spans and limited time that net-users have, they just move away if they do not find what they are looking for. Of course, you cannot provide all the information at one go, and the visitors might have specific queries for which they need answers to.

Convert them when they are interested. Visitors come to your e-commerce website when they want more information about your services, when they want to compare your services with those of your competitors, or when they want to make a purchase. Whatever be the reason, the key is that they seek INFORMATION. By proactively offering the right information in the right manner, you can see positive change in the conversion rates.

The Solution: 24×7 Virtual Customer Support

How would you like if you visit an e-commerce website, and you get all the support you need, in a friendly manner through representatives of that company? Would it not impress you if you have the option of contacting them through any channel, be it live chat, telephone, or email, and getting complete support while you make your decision of whether to make a purchase or not even in the wee hours of the night?

You can also offer the same superior level of support to your e-commerce website visitors through 24×7 Virtual Customer Support. You do not need to have a complete support team in-house, as it might prove costly and tedious. You can outsource your customer support process and get all the benefits with investment within your budget.

You can hire the services of a suitable partner that can offer all types of support from a single front, with people who understand your product or service and hold-hands with your prospects while they visit your website and make a purchase.

By offering complete ONLINE CHAT SUPPORT, PHONE SUPPORT, EMAIL SUPPORT, and assisting during the purchase process through LIVE ORDER TAKING, you can make your prospects feel comfortable while they select your company for their needs.

Interacting with a responsive live person is always better than automated replies. Studies have shown that cross-sell and up-sell rates, and shopping cart amounts increase if visitors can interact with the representatives of the company while they visit their website.

With professional 24×7 customer support you can get the edge your competitors are struggling for and ensure that all genuine visitors get the attention and the service they deserve.

Now Its Possible To Import Store Data From Ubercart To Magento

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The modern options of Magento shopping cart has brought a rise within the variety of on-line store operators wishing to migrate to Magento. One of the predominant benefits that come from using Magento is its ease of use. This has made it highly appealing to prospects and with such a bonus; it might be straightforward for an entrepreneur to increase gross sales and subsequently, the profit margin of the business. The move to Magento shopping cart also will avail a enterprise proprietor to Magento Store Manager Providers that make the working of the on-line store so much simpler and extra effective.

There is an automatic migration service supplied on-line to facilitate a easy transfer of all shopping cart data from Ubercart to Magento. This provision is made out there so as to ensure that this transition doesn’t devour an excessive amount of time like it could if the method was to be carried out manually. It additionally ensures that there are no errors associated with the transfer and enterprise operations continue as traditional after making the change.

All that is required is for the shop owner to pay an reasonably priced sum and let the swap course of begin. In order to get a clue on how lots the move to Magento will worth, there is a migration estimator provided for you free of charge. This operate uses details about the character of the transfer (in this case from Ubercart to Magento) and the number of entities being moved to offer a mean estimation of the overall cost. You’ll have the choice of performing the migration course of by your self or getting skilled assist to that finish as a approach to make sure that nothing goes wrong. If in any respect you want to do it yourself, then chances are high you’ll wish to view a demo migration that gives a preview as to what it’s best to anticipate from the method involved inside the transfer to Magento.

The following step is to impress the precise transferring course of by deciding on the entities that you simply need to transfer from Ubercart to Magento. These embrace the products and product choices, buyer particulars, producers, categories and orders. There will likely be a wizard to guide you thru all of the steps and by following the directions, it is best to deal with to move to Magento in a short time at all!

Nonetheless, though many on-line shop operators are desirous to migrate to Magento shopping cart as a result of its numerous advantages, some have been just a little hesitant, fearful of the risks involved in such a task. Essentially essentially the most frequent dangers that would come up from utilizing the mistaken process within the migration process embody lack of info, double entry of sure particulars, and different factors that may affect the functioning of the enterprise enterprise. However these are all successfully averted by choosing the right shopping cart migration service provider to facilitate your move to Magento.

Choosing a very good migratory service provider entails making a consideration of their options and the procedures they may use to allow you to make that transition from Ubercart to Magento problem-free.

Really Important Tips for Your Ecommerce Store to Succeed in 2009 and Beyond

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The Ecommerce world is one of the most lucrative industries to be involved in and lot of people endeavor into starting up their own online store or business. Ecommerce website owners often ask “what does it take for a web site to succeed?” There are many factors but here is a list of 10 most important areas to concentrate on.

1. Clear Storefront Layout and Navigation – Design cannot be overlooked. A user should instantly feel like he or she knows what to do and what is being asked of him or her to get to a preferred destination. An ecommerce web site should home page almost always must include a search bar, a navigation bar with browse by category, special offers via a colorful rotation banner such as deal of the day, merchandising boxes that work together to offer popular items, security and confidence building purchase icons such as contact phone numbers with customer service links, SSL and secure experience icons, shipping and credit card/payment option logos, and a clearance or discount section.

2. Significant, Useable, Filterable, and Actionable Product Information – First, provide an easy to filter navigation and the option to compare items. This puts a user in charge of his or her own shopping destiny and encourages buying by increasing participation in the selection process. A good amount of content in each section and about each product allows users to learn more about your categories, products, your company, and the experience one can expect, building the consumer confidence needed to make a purchase and be happy about his or her decision.

3. Product Photos – Product photos are a big deal! Many users need to see, in good detail, the quality of the product he or she will receive. Include zoom tools so users can see the detail, even if you think this is not important. If your product warrants multiple angles or light shots, show them. Your users will reward you with a confident purchase, one less likeley to be returned. Best practice would be to find the best competitor out there and make sure your site has better or “as good” pictures as that site.

4. Calls to Action – Invest in features that will help customers interact with your site and understand your products better. Investment ideas are to go with some leading trends such as expandable interactive images, flash, interactive tours, videos, live chat with customer service, professional looking slideshows that show high level technical prowess, and the list goes on. The idea here is to provide a user an experience eh or she cannot find elsewhere.

5. In Your Face Product Promotion – When you go to a store are all products set up the same? Most likeley, no. A store’s objective is to push viewers to see many items in a way that is fashionable and exiting to the customer. Many stores forget that cross selling suggestions, product reviews, featured products sections, clearance areas, coupons, and any interactive presentation is seen. Push viewers to more interaction, and to buy today! Additionally, merchants that now provide advanced, exceedingly fast shopping experience tools such as AJAX can now gain a competitive advantage via site speed increase, earning customer loyalty and additional revenues.

AVS Technology Breaks Iron Triangle of Good Fast and Cheap

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by Anthony W. Hawks, Chief Legal Officer, e-LYNXX Corporation

AVS Technology is the basic procedural component of any automated solution for buying custom goods and services that must be defined by production or performance specifications at the time of purchase. It includes the following steps:
ENTER vendor attributes
ENTER project specifications
MATCH vendor attributes to project specifications to determine sub-set of qualified vendors
SEND project specifications to sub-set of qualified vendors
RECEIVE a bid response from at least one vendor

When these steps are applied using a computer-operated system, a unique competitive bidding environment can be established where vendors of custom goods and services are now willing to offer their lowest prices to fill idle production capacity. This strategy is called “contribution pricing”. When vendors bid work (even when bidding well below normal rates), any income obtained above out-of-pocket costs “contributes” to fixed costs and overhead and, when absorbed, to their bottom lines.

Prior to AVS Technology, buyers of custom goods and services were faced with the “iron triangle” of quality, timeliness, and cost. Regardless of the industry involved, every procurement or supply chain solution seeks to attract business customers that want to achieve the purchasing trifecta of “good, fast, and cheap.” Before AVS Technology, however, a buyer could only achieve two of these three goals at any one time, not all three simultaneously.

AVS Technology breaks the “iron triangle” because it allows pre-qualified vendors with excess idle capacity to provide an extraordinary low price without risk of establishing future buyer price expectations. In other words, price is no longer tied to quality and timeliness of delivery. This is what makes AVS Technology integral to all current and future e-commerce methods and systems for buying custom goods and services including ERP systems, general supply chain management systems, specialized product or service procurement systems, and even older legacy systems. One such system for organizations with significant buying needs in direct mail, marketing, publications, packaging, labeling and other types of print is currently being offered by American Print Management. Regardless of the industry or buying need, however, all users and providers of such e-commerce methods or systems are required to license AVS Technology if they wish to benefit from this revolutionary innovation.

AVS Technology is unique in creating a controlled bidding environment in which repetitive purchasers of custom goods and services can leverage the open production capacity of their preferred vendors in a way that virtually guarantees “contribution pricing” that is, below normal pricing that seeks primarily to absorb out-of-pocket costs and some level of fixed costs and overhead. This is accomplished by allowing qualified vendors to bid high, low, or not at all (1) without having to consider buyer pricing expectations; (2) without fear of setting either high or low precedent for future bid prices; and (3) without worrying about being denied future bid opportunities for which the vendor is qualified. Freed from these concerns, bidders offer pricing based on their open production capacity at the time each job is bid, knowing that if they bid low this week when they are hungry for work, they are not bound to offer the same low price next week when they are busy with other orders.

The technology is based on a series of patents that the U.S. Patent Office awarded to e-LYNXX Corporation, including Patent No. 6,397,197, Patent No. 7,451,106, post-Bilski Patent No. 7,788,143, and Continuing Application 12/8885,423 (collectively, the “AVS Technology”). This thicket of patents covers all custom goods and services, not just print.

Licensing AVS Technology should be viewed as both a strategic benefit and a legal requirement. Any organization with a computer-operated system that procures custom goods and services, by following the steps outlined in AVS Technology, is required to obtain a license to use (or continue using) the patented procedure protected by AVS Technology. This applies to systems that are developed internally as well as those used through third-party brokers, procurement services and system providers. Organizations should check with their system or service providers to ensure that the system being used is in compliance with AVS Technology licensing requirements.

About e-LYNXX Corporation
e-LYNXX Corporation patented the technology integral to e-commerce. Endorsed by Educational & Institutional Cooperative Purchasing (E&I) and Printing Industries of America (PIA), e-LYNXX drives results through its three divisions. AVS TechnologyTM licenses the patented* automated vendor selection procedure used in e-commerce and procurement systems. American Print Management provides web-based system, services and patented AVS TechnologyTM to reduce substantially the procured costs of direct mail, marketing, publications, packaging, labels and other procured print. Government Print Management offers effective U.S. GPO bid services and strategies. www.e-LYNXX.com 888-876-5432

Choosing OS Commerce vs. Zen Cart Shopping Solution for Web Development

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Today, diverse shopping carts are being used by e-retail outlets to enhance their e-commerce and Web Development activities and offer a unique experience to its customers. There is an exhaustive list of Shopping Carts that include Magento, PrestaShop, CubeCart, OpenCart and StoreSprite. Two of the major open-source Shopping Carts that have attained high popularity in the recent years are OS Commerce and Zen Cart. Many Web Development service providers offer these two Shopping Cart Solutions at a very large scale. However, it is proven that Web Developers do not embrace a single Shopping Cart solution completely, because of the fear of obsolescence or lock-in.

The comparison among OS Commerce and Zen Cart Shopping Cart has taken place by Webmasters at many levels, and this article, by no means, intends to be an extension of the same. This article instead discusses the benefits of both OS Commerce and Zen Cart in a little detail and helps you choose a sound Shopping Cart for your Web Development projects.

Zen Cart Shopping Cart for Efficient Web Development

For efficient Web Development, developers bank on Zen Cart Shopping Cart. Zen is free, extremely user-friendly, an easy-to-install and open-source shopping cart. More than the developers, Zen Cart is a Shopping Cart solution for shoppers. Zen Cart also offers various exclusive features like multiple payment support, varied shipping options, quantity discounts and coupons.

Zen Cart also features multiple customer modes and sales and discounts, unlimited category depth and display modes. It also efficiently supports XHTML template system and offers the liberty to use unlimited extra pages and several ad banners. Many Web Development Companies in India, believe that no Shopping Cart solutions comes as close as Zen when it comes to features and benefits.

OS Commerce for a Strong and Dedicated Shopping Cart

OS Commerce is an open source online shopping cart that offers a wide range of features to online e-commerce stores. Like Zen Cart, OS Commerce also supports multiple currencies and allows the customers to print invoices directly from the order screen. Many Web Development companies vouch for its easy database backup system, and effective Web Development processes.

OS Commerce Shopping Cart features a rich set of functionality that allows e-commerce owners to setup and maintain online stores with minimum efforts and absolutely no costs. Many Web Development, India, firms have Java proficient web developers and are solely dedicated to designing projects in Java language.

Hope this article has been able to provide some help to all those who are yet to decide between Zen and OS Commerce Shopping for their Web Development projects.